What 'Demonstrated Interest' Means In College Admissions

Official college visits, on-campus or alumni interviews, sending thank you notes: these are all steps that College Prep 360 encourages its students to take to add that tiny factor called "demonstrated interest" to their college applications. In this US News & World Report article, Kelley Mae Ross talks to a few colleges about just what that factor is, how much it matters, and reiterates some best practices to show demonstrated interest.